Now, anyone with a fundamental understandment of grammar gets irritated by the misuse of apostrophes. Not so much in e-mails and the more informal methods of communication - Christ, let's not be Nazis about it - but incorrect signs and newspaper headlines tend to bring about incredulous tutting and shakings of the head.
Yet there is a new apostrophe menace in town. I've noticed it spreading like some kind of disease, over the last year or so.
The use of apostrophes for emphasis.
Have you seen it? When people 'really' want to emphasise a word, they use apostrophes instead of underlining, italicising or putting asterisks before and after it. It's thoroughly mental.
Today, I saw the very zenith of apostrophe-for-emphasis crime. A magazine, on a shop shelf, with the following cover line:
'MASSIVE' REVIEW SECTION!
It was simultaneously terrible and hilarious to see a magazine unwittingly taking the piss out of itself.
I've quite simply had 'enough' of this damn-fool craze. Do you hear me? 'Do you'?
PS I deliberately used a non-existent word in this post. It started off as a typo, but when I came to correct it, I found I liked it. What fun.