Every week, heat magazine holds a TV meeting. This involves ploughing through lots of PI (programme information) and determining what we should preview in the next issue, while eating various calorific foodstuffs.
At one recent meeting, TV editor Boyd Hilton peered at a synopsis of a forthcoming EastEnders episode.
"Minty is dead!" he exclaimed. We all inhaled, gasped and generally expressed windy surprise at the revelation that Cliff Parisi's character was to tumble off the twig.
Then Boyd took a closer look.
"Oh no," he said, correcting himself. "Minty is dead excited."